Home & Garden Sites, Demographics and Advertisers
A drill down into online home and garden destinations with viewer
demographics, advertisers, ad sizes and types.
|
Top 8 Online Home and Garden Destinations Week ending February 12, 2006 US, Home and Work | ||
|
Brand or Channel |
Unique Audience (000) |
Active Reach (%) |
|
eBay Home |
5,036 |
3.86 |
|
HGTV - Home & Garden TV |
4,005 |
3.07 |
|
The Home Depot |
2,848 |
2.18 |
|
Lowe's |
1,579 |
1.21 |
|
eBay Crafts |
1,435 |
1.1 |
|
Home Shopping Network |
1,224 |
0.94 |
|
DIY Network |
515 |
0.39 |
|
Collections Etc. |
405 |
0.31 |
|
Source: Nielsen//NetRatings NetView | ||
|
Demographic Data for Home and Garden Category Month of January 2006 US, Home and Work | |||
|
|
Target |
Unique Audience (000) |
Audience Composition (%) |
|
Total |
|
54,076 |
100 |
|
Male |
|
24,104 |
44.57 |
|
Female |
|
29,973 |
55.43 |
|
Age |
2 - 11 |
1,003 |
1.85 |
|
|
12 - 17 |
1,914 |
3.54 |
|
|
18 - 24 |
1,597 |
2.95 |
|
|
25 - 34 |
8,309 |
15.37 |
|
|
35 - 49 |
21,477 |
39.72 |
|
|
45+ |
27,242 |
50.38 |
|
|
55+ |
13,133 |
24.29 |
|
|
65+ |
4,080 |
7.55 |
|
HH Income |
$ 0 - 24999 |
2,737 |
5.06 |
|
|
$ 25000 - 49999 |
11,665 |
21.57 |
|
|
$ 50000 - 74999 |
14,232 |
26.32 |
|
|
$ 75000 - 99999 |
10,540 |
19.49 |
|
|
$ 100000 - 149999 |
9,520 |
17.6 |
|
|
$ 150000+ |
4,521 |
8.36 |
|
|
No Response |
861 |
1.59 |
|
Source: Nielsen//NetRatings NetView | |||
Data on the Consumer Goods Industry, Home and Garden Segment Week ending February 12, 2006 US, Home and Work
|
Top 15 Advertisers | ||
|
|
Impressions (000) |
Share of all Impressions |
|
Endless Pools, Inc. |
47,338 |
29.1% |
|
Jeld-Wen |
12,430 |
7.6% |
|
California Closets |
11,362 |
7.0% |
|
Oreck Holdings |
8,806 |
5.4% |
|
The Procter & Gamble Company |
7,863 |
4.8% |
|
Sears, Roebuck and Co. |
7,520 |
4.6% |
|
The Clorox Company |
6,787 |
4.2% |
|
Altria Group Inc. |
5,397 |
3.3% |
|
Tempur-Pedic Direct Response, Inc. |
5,274 |
3.2% |
|
IKEA |
4,051 |
2.5% |
|
Quafferville |
3,706 |
2.3% |
|
General Electric Company |
2,627 |
1.6% |
|
Kidde |
2,431 |
1.5% |
|
BISSELL |
2,342 |
1.4% |
|
Furniture Brands International, Inc. |
2,315 |
1.4% |
|
Total |
162,931 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance | ||
|
Top Ad Sizes | |||
|
|
Dimensions |
Impressions (000) |
Share of Impressions |
|
Square Button |
(125x125) |
35,935 |
22.1% |
|
Leaderboard |
(728x90) |
35,130 |
21.6% |
|
Medium Rectangle |
(300x250) |
24,513 |
15.0% |
|
Wide Skyscraper |
(160x600) |
15,940 |
9.8% |
|
Full Banner |
(468x60) |
11,814 |
7.3% |
|
Non-Standard Dimension |
|
10,176 |
6.2% |
|
Half Banner |
(234x60) |
6,734 |
4.1% |
|
Button #2 |
(120x60) |
5,721 |
3.5% |
|
Vertical Banner |
(120x240) |
5,427 |
3.3% |
|
Rectangle |
(180x150) |
3,551 |
2.2% |
|
Skyscraper |
(180x150) |
2,628 |
1.6% |
|
Button #1 |
(120x90) |
2,326 |
1.4% |
|
Micro Bar |
(88x31) |
1,892 |
1.2% |
|
Large Rectangle |
(336x280) |
605 |
0.4% |
|
Unspecified |
|
295 |
0.2% |
|
Square |
(250x250) |
178 |
0.1% |
|
Vertical Rectangle |
(240x400) |
63 |
0.0% |
|
Total |
|
162,928 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance | |||
|
Ad Delivery Types | ||
|
|
Impressions (000) |
Share of all Impressions |
|
Inline |
158,154 |
97.1% |
|
Pop-Under |
3,433 |
2.1% |
|
Floating/Overlay |
1,257 |
0.8% |
|
Pop-Up |
81 |
0.0% |
|
Total |
162,925 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance | ||
Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
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