If the past is just prologue, then my post — slightly modified from a previous blog incarnation — still possesses intriguing gravitas.
As you can see below, the upfront and personal marketing concept can be helpful to merchants and manufacturers seeking simple and effective ways to differentiate themselves.
Building personal relationships is what good business is all about.
Putting a personal face on advertising could persuade people that a no-hype, honest approach possesses integrity.
Here's a full page newspaper advertisement (click to enlarge) worthy of emulating according to needs of a specific market, demography and merchandise assortment:
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