Hey retailers go M.A.D. — Make A Difference — at High Point Market, as a courageous sign of strength even as the going is tough. Be tough, smart and proactive and make a difference!
Easier said than done? Maybe, but business won’t be any easier if you’re done discovering new ways to be different in merchandising and marketing. Doing nothing is doing nothing and being indifferent is doing nothing, and that’s surrender.
Smart retailers are fresh and different because they are actively fresh and different, giving themselves the added oomph to attract attention for the people still in the market for furniture and home furnishings.
Business is there. Go M.A.D. for it. That’s the reason to invest in going M.A.D. in High Point. Think of attending High Point Market this way: The showrooms are similar to an inspiring coach who makes you do something you may not want to do but glad you did.
Seize the power of the economy. Recognize that people want to live comfortably. They are staying in homes, not selling, but probably wanting to know how to make a difference.
Help them Right-Size their homes with multi-tasking furniture discoveries in High Point, where just walking around the constellation of showrooms will prompt ideas. That fresh perspective will open new merchandising horizons.
Retailers who understand the improve-don't move mentality will reward themselves. Get more information: Right-Size Your Home, a new book by Gale Steves. Full disclosure: I am working with Gale to help retailers and manufacturers seize the power of a new way to successful marketing. Gale will conduct a lively Right-Sizing seminar (trade only) on Sunday afternoon, October 17 at 4 o'clock, Courtyard Tent, Market Square.
Back to going M.A.D. in High Point, to make a difference. This will be a rare buyers market where you are literally thinking out of your box — your store — making a difference.
Visit all new showrooms. Tell your regular vendors your M.A.D. market plans to exert a little positive tension. Sure, they may bristle, but they are likely to go M.A.D. in their own way, deciding to make a difference and induce you in ways you never would have known unless you attended market.
No retailer of any size can honestly declare staying home, doing nothing makes good marketing sense when a world of new ideas awaits them in High Point. Expecting and hoping for different results by doing nothing different is surrender. Anyway, hope is not a sufficient strategy, never was and never will be.
For successful retailers, even in a terrible economy: Distinction is the difference, a verity in good marketing.
Go M.A.D. at High Point Market make a difference. Want more reasons. Download the Business Outlook booklet and the Market Planner to realize the benefits of going M.A.D. in High Point.
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