Wither the big brown furniture boys futilely flogging their flagging collections in the winds of change blowing them away.
The winners at the Spring High Point Market are conscious purveyors of distinction, primarily from aggregating and presenting a delicious assortment of individualized looks, styles and designs.
It is crafted produce from the fields and orchards of ingenuity, an ordered chaos of attractive harmony. The appeal is timeless differentiationn, an individualism that people feel, want and need, especially women whom the furniture boys pejoratively call the end-user.
In procreating comfortable interiors, the distinctive design impulse arises from gender survival and preservation. Honed for millennia, women seek attraction and flourishes to validate themselves, family and friends.
Yes, the impulse incorporates home furnishings. Home dressing is so much a part of a woman’s soul. It influences most decisions from shopping to home life.
That’s why big brown banal furniture collections repel women precisely because the suited output is illsuited and lacks individualized distinction we all cherish.
In much the same way women cringe in the midst of another woman wearing the same garments at a special event, a similar drive for home distinction directs her attention in the world of home furnishings.
All these years later it’s back to the future with a fresh sense and appreciation for real eclecticism, a key element in effective marketing.
The future is in bold and subtle statements of distinction that command attention and validate personal discretion while preserving the need and integrity of sustained comfortable living.
Bid farewell to the banal big brown furniture boys and their tailored suites of sameness sinking in a sea of change.
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