If good business is all about building and sustaining lasting relationships, it seems to make sense for merchants to call on satisfied consumers.
Instead of investing precious dollars on attracting new business from new customers, perhaps getting new business from old customers will be more economical and advantageous.
Savvy merchants can mine detailed customer lists, providing they have them, and the probability is the data is too hard to retrieve or nonexistent. Too bad for the unprepared.
A satisfied customer confirms a relationship, permitting respectful queries about needs and wants within a friendly marketing context.
The message is the same: living better and more comfortably with furniture. Be a friend of people who want ways of seeking comfort in their homes, where they are spending more time.
A honest message will resonate among people adopting a Great Depression Era virtue of finding and honoring real value from trustworthy friends and merchants.
The new normalcy of the economy benefits the purveyors of trusted relationships.
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