Unless the furniture industry helps people create a better living environment, the recovery will be a rough road.
The end of push marketing is here for good. People want to discover and create what is best for them, not reflexively adopt what retailers and manufacturers want push.
That is the reason for constant reinvention, which is positive tension geared to meeting the needs of people not the desires of retailers and manufacturers.
For too long the supply chain has been self absorbed, always thinking of itself, always pushing product instead of marketing to needs.
Self serving trade associations and timid publications are in need of a jolt of reality. Gone are the facile leadership conferences, workshops and seminars oozing quick solutions for complex issues.
More analysis and responsible discussions are in order, and will be a greater part of this blog in 2009.
Artwork — Open Mind — from the talented artist, Slauz.
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