110% SOLUTION: Giving more to receive more is a marketing investment returning loyalty

Differentiation works, especially when you give more to earn the rewards of establishing a lasting relationship.

Good business is fostering coopeation. My friend Clint Jackson of the Clinton Press in Greensboro is doing just that. In a novel investment that’s a home grown stimulus, he is adding 10 percent to each job.

The difference is how he is doing it. Clint is wrapping the added 10 percent separately, with a challenge that he is giving his customers “added resources” to achieve their objectives.

“More of what I produce is really just more tools for my customers' success,” says Jackson. “These times call for more than business as usual.”

Yes, the idea adding 10 percent more in goods and services may be difficult for furniture retailers and manufacturers. But not doing anything more is worse.

Find a way to be different is a way to thrive and survive.

Here’s the e-mail Clint sent. Can you do something similar? Incidentally, click on the image to capture his unbridled spirit. Call Clint. Ask him how he did it, and my friend will be helpful. I assure you.

 

Comments

[Tony Moss]

Well, that would sound like a good deal, but the truth of the matter is that all commercial printers generally run over their contracted amounts by about ten percent. They do this because there are always errors in printing - perhaps on some pages color registers don't match quite right, the pages may not come out of the press quite straight and so forth.

So, Mr. Jackson's deal is extremely misleading as what he is presenting as a great economic deal, is just standard operating procedure for any commercial printer.