ASSURING DIFFERENTIATION: Best marketing path incorporates authentic designs and styles

Stunning, original designs attract serious merchants, as well as camera-toting emulators on market intelligence missions.

Brazenly poised to seize, appropriate and incorporate others’ designs as their own, the determined emulators are present this week at the High Point Market.

No worries, though, about an element of positive tension of show business. It is a mercantile sport coupling risk and reward in a stimulating reality where the triumphant is always the originator, the source of inspiration.

More than any one exhibition venue in High Point, InterHall of the International Home Furnishings Center pulsates as a reliable nucleus for originality, attracting deserved attention in a teeming, yet cozy design and style metropolis.

While the Market reality of energized emulation (pseudonym for knock off) exists, courageous designers remain undeterred, intrepid and always exhilarated.

“As soon as we set up, we just felt our designs would be inspirational,” says Augusto Font, Diana Font Artworks, a stunning collection of custom furniture art and home accents debuting in InterHall 114.

 

In a high-trafficked, conspicuous corner of InterHall, Diana Font Artworks captivates attention in a show space of inviting minimalism, spotlighting 22 distinctive pieces. They represent a larger creative collection of stunning original furniture and home accent art from the acclaimed Puerto Rican designer Diana Font.

“We let our art speak for itself, and it’s talking to the right people the way we intended,” he explains. “Each of Diana's works embodies a clear identity, distinctively different from anything in their category. Any copies can be instantly noticed.”

Amble on down InterHall’s 100-aisle, and you’ll see Diana Font’s Firefly, above left, a chandelier commanding attention.

Aptly named, Firefly is a captivating metal chandelier “freezing an imaginary instant when a swarm of spring fireflies meet to play and dance around a silver branch of golden leaves,” Font says, explaining that serious merchants and designers can differentiate themselves with authenticity and originality.

Especially in an uncertain economy, if merchants and designers want fireflies to light up business, they need to be bright to capture attention and let original furniture art and home accents ignite a marketing light to differentiation.

Comments

[Susan Dickenson]

Hi Ivan - thanks for pointing me in Diane's direction. Your comments were so intriguing that I made sure I found her showroom space on my return to Interhall... very fresh, different, original. Did you get over to Mill Village? What did you think of the CA Boom exhibits?

[Susan Dickenson]

Hi Ivan - thanks for pointing me in Diane's direction. Your comments were so intriguing that I made sure I found her showroom space on my return to Interhall... very fresh, different, original. Did you get over to Mill Village? What did you think of the CA Boom exhibits?