IDENTITY BRANDING: Attractive estate gives savvy manufacturers a way to extend brand with landed class

Manufacturers wanting a quick path to branding themselves with retailers and consumers need to look no further than AlCyn House pictured here.

Why? AlCyn House’s splendor can easily serve an executive residence, corporate showcase house, living showroom, purposeful retreat and High Point Market lodging for select retailers, among  many powerful marketing possibilities. Click on image to enlarge.

As you surmised, AlCyn House is for sale, and I am honored to be involved in providing marketing support to savvy people recognizing its astounding potential.

As for achieving marketing differentiation, you don’t need to be a rocket scientist marketer to realize how a furniture manufacturer could transform this splendid estate into an enduring brand builder and extender.

I could only imagine what would happen if Martha Stewart or another bon ton designer got hold of this gem. Watch out!

Minutes from High Point in nearby Trinity, AlCyn House is tucked away on nearly 27 verdant acres of serene woods and embraced by majestic lawns.

This special villa is a 12,000 square foot commercially constructed house, with 24 rooms —11 bedrooms including 4 bedroom suites and 5,000 square foot tall-ceiling basement.

The structure is super energy efficient, with monthly utilities averaging $321, which means it was "green" years before the term came to be associated with environmental consciousness.

Incidentally, AlCyn House captured the enviable attention Duke Energy officials who marveled at high efficiency created by owners John and Carolyn Kasarda.

An engineer and management consultant with furniture clients, John designed the house and supervised its construction. As empty nesters, he and Carolyn want to downsize.

John will delight in discussing AlCyn House's unique history and special features. If you wish a personal visit, you need to arrange it with broker Dwain Skeen, 336-885-1701.

For many years, members of Henredon’s crack sales team have stayed there, prompting a story in Furniture|Today.