If the past is just prologue, then my post — slightly modified — from last year still possesses intriguing gravitas.
As you can see below, the upfront and personal marketing concept can be helpful to merchants and manufacturers seeking simple and effective ways to differentiate themselves.
Putting a personal face on advertising could persuade people that a no-hype, honest approach possesses good old fashion integrity.
Here's a full page newspaper advertisement (click to enlarge) worthy of emulating according to needs of a specific market, demography and merchandise assortment:
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