Furniture advertising can be and usually is a collision of thoughts and action. All that’s necessary is a discerning eye — which most consumers possess — and the motive of the store or seller comes into focus.
Most furniture ads, print and broadcast, possess varying degrees of masculine desire for mercantile conquest. Of course, the male impulses for a quick sale contrast with the deliberative, validating demeanor of most women — the dominant and influencing shopper-buyer.
In most instances, women can detect bona fide value, as well as come on versus legitimate sale.
Look at the image below and see how long before you realize that a man is responsible for the sale of the dining room, reportedly offered on eBay.
As mentioned, all ads reflect their originator and purpose. If you are unable to discern the male influence, all you need to do is look closely in the mirror, both literally and figuratively.
As you can see, this dining room is nakedly priceless.
What is the naked truth about most furniture advertising? And do consumers accept or reject the implied and express motive.
What’s reflected in your mirror? Is it noble or embarrassing?
Comments