A store is just a store, and usually just a bore and no more than an ordinary place to snore which is nothing more.
Peddlers sell, merchants satisfy and fulfill. Too many retailers operate stores instead of home furnishings spas where people want to dream about and obtain all the benefits of comfort, function and beauty.
Yes, a mindset is order and needs to be out of order to be extraordinary. People wanting to live better and more comfortably need all the reasons to confirm the aspirations. Stores can bore and spas produce ahs of joy.
Providing home furnishings is dream weaving, and that’s complex and heady, and cannot be conquered by quick solutions.
Too many retailers act more like fishermen, casting out their lines as the master bait a variety of hooks just to snag the a mermaid shopper while most swim by and beyond the enticing bait.
Call some retailers Ishmaels, as they chase the Moby Dicks only to snag themselves with their own nets, hooks and sinkers.
Stores sell and spas retell and express the joys of living better to connect with the dreams, wishes and aspirations of people wanting more than a discount.
The surmountable obstacle is that most people need a helping hand and not a hand out of sales patois. Asking and offering endearing and enduring assistance is genuine and noble.
Merchants merchandise with their eyes on the prize of satisfying people, while peddlers peddle, paddle and prattle.
The difference between merchandisers is what separates the men from the boys and endears those sensitive men recognizing the personal and professional rewards of embracing their feminine sensibilities.
Peddlers can promote a scheme but can’t sell a dream. Only caring merchants who satisfy customers’ dreams with the reality of sustained comfort, function and beauty are the winners who know what’s in store.
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