In the home furnishings world, getting to the point means getting to and prospering in High Point!
All you have to do is read the impressive economic impact report (click here to obtain the summary) commissioned by the City of High Point and conducted by High Point University.
With the findings in hand, heart and in mind, you'll see what you may have known, thought and appreciated all along. If not, now you'll know, for sure that, indisputably, High Point and vicinity constitute the global home furnishings capital . . . better known as Furnitropolis!
In totality, the intensity and influence of the home furnishings industry and its supportive creative class (see InsideFurniture May 24) is a majestic mountain compared to relative molehills elsewhere.
Dig into the substantive research and savor the pervasive economic impact of the High Point Market and what a time tested engine of opportunity actually provides.
The report's highlights speak for themselves, as a stentorian voice for the synergistic relationship of the Market to all the elements of the home furnishings cluster in and around High Point:
- $8.25 billion in economic impact in the four contiguous counties, where more than 65,000 jobs are directly and indirectly linked
As you will readily recognize, the venerable institution's prowess conclusively pierces the inflated bubbles of some doubters, whose axes to grind are apparently cutting the wrong way.
As for honest skeptics, whose view of High Point may have been altered somehow or distorted, High Point's economic report provides a fresh and honest view, a realistic perspective of the strength of the High Point Market. After reading the findings, you cannot help from feeling the exhilaration of lost vagueness about High Point.
High Point's economic impact is an important keystone in further strengthening Furnitropolis, whose progress may have been a little slower than some people may have preferred, but the momentum is building.
Of course, not resting on the laurels of this significant economic impact report, more work needs to continue to heighten the Market's significant attraction. The primary focus is still the retailer and designer, needing and wanting to be in High Point. In response, High Point needs to respond with transformational action.
Suffice to declare, if you are serious and want to be in finance, you go to New York; and if you are considering technology, you go to Silicon Valley or Research Triangle Park; and if you want to be a dancer, a card dealer or a hotel mogul, you go to Las Vegas; but if you want to excel in the home furnishings business, you go to High Point, the home furnishings capital!
Clearly, High Point's economic impact report becomes an important marketing tool, which leverages the power of the Market whose enviable tendrils extend globally from an important region. For this to happen, the report needs to be in hands and minds of as many people as possible right now and reinforced continuously.
Without a doubt, local economic developers, the Market Authority and all people seriously concerned with growing the home furnishings, High Point's economic impact becomes more than a magnet. It becomes an investment portfolio of interrelated opportunity:
If you're serious about your business and want to be a headliner and on the home furnishings marquee, then you belong and need to stay and flourish in High Point and the region.
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