Especially in wood, all that glitters may not be sold. What’s really different about case goods at this market, except the case to buy?
Other than the name and the romance of well-hung hangtags, the prices are drooping and dropping as the industry is deflatingly stooping for more business.
Sure, sure, not everything is the same, but it just seems that way. So I wonder if my impression is rash enough to scratch a different reality at retail. Maybe, huh?
What I mean is a retailer probably doesn’t have to buy a stick of anything new to be different. That’s a shanda at Market, for sure, but stores’ shoppers don’t know the difference.
Yeh, coming to market only to be buying time, as a way to see the power of visual merchandising all over High Point showrooms. What’s new is knew and old is new to many people.
Just rearranging the furniture, so to speak, in a store becomes, well, a new store. To infrequent shoppers, the floorplay or going through the change is the stopper for the shopper.
The same same goes for the corps of inured sales people. Change is good. They see the same floor configuration so much, to the point of being blasé. New scenery from a knew perspective can be motivating.
So bunkies, the answer is change in spirit and attitude, another way to recognize the power of marketing. Knowing what shoppers want is so-o-o-o different from buying what a manufacturers offer, without justifying the introduction on discernable and bona fide research.
Hey, it looks good, but will people buy it because it conforms and transports them to their dreams, wishes and aspirations.
So stop singing the ditty about furniture commodity, and learn what people want and transform the store into a gigantic, interactive mirror to reflect their desire and to sing in their acquire.
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